The Future of Client Acquisition - Part 1: Found or Forgotten: How Today’s Clients Are Actually Choosing Their Lawyer
Thu, September 10, 2026
12:00 PM - 1:00 PM ET
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The Future of Client Acquisition - Part 1: Found or Forgotten: How Today’s Clients Are Actually Choosing Their Lawyer
The way prospective clients find and choose professional service providers has fundamentally changed.
Between AI-generated answers, Google’s evolving search experience, voice search, online reviews, map results, and the decline of traditional directories, the journey from “I need a lawyer” to “I’m calling this firm” looks dramatically different than it did even one year ago.
Yet many firms are still investing in websites, content, and directories built for how search worked in 2022, not how clients are making decisions in 2026.
In this session, we will break down what is actually happening when someone searches for legal help today. We’ll explore how Search Engine Optimization (SEO), Answer Engine Optimization (AEO), local search, online authority, and AI-powered discovery tools like OpenAI’s ChatGPT, Google AI Overviews, and Perplexity AI are influencing which firms get seen, trusted, and contacted and which firms never make the shortlist.
Attendees will leave with a clear understanding of where their next client is actually coming from, what digital signals influence trust before first contact, and where their firm may be invisible without realizing it.
Topics include:
- The modern client search journey in 2026
- What SEO still matters and what no longer does
- What AEO is, and why it matters for law firms now
- How AI-generated search results are reshaping legal discovery
- Local search, Maps, and Google Business Profile visibility
- Reviews, authority signals, and digital trust factors
- Content strategies that influence both search engines and human decision-making
Register today!
SPEAKER
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Marly Broudie, CEO and Founder, Socialeyes Communications
DETAILS
Date: September 10, 2026
Time: 12:00 pm - 1:00 pm
CPD
This program contains 1 Professionalism Hour.
REGISTRATION
- Members - $59 +HST
- Non-members - $109 +HST
- Licensing Candidates & New Calls - $30 +HST
This organization has been approved as an Accredited Provider of Professionalism Content by the Law Society of Ontario.
No refunds after September 3, 2026. An administrative fee of $25.00 will be applied to all cancellations